Two ADDITIONAL Sales Helpers Plugins
***Yes this is another “two-fer” sale – TWO plugins for the price of one.
People LIKE these.
But first… Before I tell you about this new sale…
A few weeks ago I ran a nickel sale for two OTHER sales helper plugins. The sale is currently still live (I’m taking it down after this weekend) and you can get to it here if you missed it:-
Back to the new ones…
TODAY I’m starting a NEW weekend sale for two other “sales helper” plugins.
#1 – The first plugin allows you to add a special offer to your sidebar that counts down, expires and disappears. It’s cookie driven and won’t re-appear if the visitor refreshes the page (unless you want it to).
I’ve been using this to good effect on a few of my own sites since I saw this in use when visiting other sites. I don’t know about you, but I’ve been tempted more than once by seeing a little countdown timer and I’ve eventually just HAD to click it before the time ran out just so I could see what it was before it was too late.
Curiousity is a wonderfully powerful emotion, and I’ve always figured if it works so well on me then it will work really well on other people too.
Including your visitors…
#2 – The second plugin has been designed directly to enhance your sales copy.
It works by allowing you to present short and snappy single lines of copy with a little “show” link that your visitor can click on to view more detail about the benefit or feature.
It turns out that people think this is really groovy as it allows them to skim through sales copy looking at short bulleted style information that they can then expand out if something in particular catches their eye or interest.
[pgte-group][pgte-short]Try clicking the “show” link on the following line:-
Think about this…[pgte-full]There are two types of people that hit your sales pages. The readers and the skimmers.
I’ve found that what I do is I read the headline, then I read the first sentence or two, scroll down to some bullets, then all the way down to see the price. Sometimes I might read some more sales copy if it looks interesting enough. Occasionally I’ll go back and read the whole lot.
Increasingly often I find myself jumping right to the bottom to take a look at the PSes.
(TIP: Your second PS should contain your most important message as most people read that first…)
And then very occasionally I might also watch a video if I think I need a bit more information before I buy, but not very often as videos are always low on my priority list. That’s just how I work…
When I’ve talked to other marketers about this behaviour, it looks like it’s fairly typical. Some people prefer to watch a video, but of the group who prefer sales copy, I’m right in there as Mr Average.
Here’s the interesting thing.
Someone I know is a mad tester. He reckons that his best performing sales copy consists of little more than a headline, bullet points and testimonials, but also says it depends on the product being sold.
When I stopped to have a think about this, the bullet points angle probably makes a lot of sense as bulleted info allows you to absorb all the key points very quickly. So people who get turned off by vast amounts of sales copy are okay with that method.
If they need to know more about each point, then they can just click it and it unfolds to reveal more detailed copy about that particular point.
This method actually has a double benefit and puts both you and your visitor in control.
Your visitor has a chance to happily skim your sales page very quickly because you’ve nicely bulleted it all out for them.
And because each block of revealed sales copy is specific detail about the point in question, they’re the ones making the decision to view it.
This is really important because what you’re doing is engaging your visitor, and drawing them into the message you’re trying to convey to them.[/pgte-full][/pgte-group]
And… Because the block of revealed sales copy is much smaller than a full page, they’re very likely to read all of that section, then repeat the process for other bullet points, and eventually read the whole of your sales copy.
All in small easy to digest chunks.
Is that cool or what?
Today Friday 20th January at 6.00pm GMT (1.00pm EST), I’m running a final 25 copies only sale for these two ADDITIONAL sales helper plugins for just $10.
Watch out for the update to this post when it goes live.