Short Code SEO
Update: Short Code SEO is now available for download. Just go back to your personal download page to get your copy.
This new plugin is from an idea by regular Mike C (hi Mike!) who has been threatening me with telling me about this idea of his for a while now.
He finally shared it with me and I think it’s pretty damn cool so we started work on a prototype last week.
As we’ve all discussed it back and forth at this end it’s sort of grown a bit from the orginal idea, and I was amazed to read an email today about a WSO that does some of what I’ve asked to be added to my own plugin.
I actually don’t think this other WSO is as good as what we’re doing, and it’s a lot more money. (It sort of makes me wonder if I charge enough for my products, but there you go.)
What does my new plugin do?
First, it enables you to create short codes with any content you wish and add them to your site. This content includes HTML so you can pretty much put anything you like in them.
Let me explain Mike’s specific problem. He has local business clients who are expanding into new geographical areas. They know that it’s a good idea to take out new domains for the new areas they’re moving into. That allows them to put a local tracking phone number on their new site so they can see where the calls are coming from.
As a side-effect they can also use it to take out a new Google places entry for their new region.
Mike clones the original site to the new domains and then has to go through the sites changing addresses and phone numbers etc. What should be a 30 minute job can end up taking all day.
So what we’ve done is created a plugin that comes with some built in values such as street name, postal code, phone number etc – you can also add your own of course. These are then used as short code tags on your (or your client’s) site. When you clone the site to a new domain then it’s a 5 minute job to change these values and see every instance of them change on the new domain.
Pretty good so far yes?
Then we had the bright idea of adding in some SEO to the mix.
You’ll also be able to specify that the built in shortcodes (plus any that you add) should also optionally create meta “name” tags and place the detail in the header area of the blog.
It turns out there are some very useful meta names in existence, but not so many people know about them.
Examples of some of these meta name tags are contactStreetAddress1, contactZipCode, geo.position and geo.region. Together these tell search engines like Google exactly where your business is based. So your header might contain something like this:-
<meta name=”contactOrganization” content=”XYZ Company” />
<meta name=”contactStreetAddress1″ content=”999 High Street” />
<meta name=”contactCity” content=”Big City” />
<meta name=”contactState” content=”Independence” />
<meta name=”contactZipCode” content=”ABC123″ />
<meta name=”contactCountry” content=”Mordor” />
<meta name=”contactPhoneNumber” content=”+1 123 456789″ />
<meta name=”contactNetworkAddress” content=”firstname.lastname@example.org” />
<meta name=”geo.position” content=”0.000000;0.000000″ />
<meta name=”geo.region” content=”GB-SOL” />
With that extra bit of information for the search engines, that should mean that your (and your client’s) sites should rank even higher for your (their) local area.
I don’t know yet, but it may even cause the auto generation of an “unclaimed” Google places listing – obviously I’ve not tested this as there hasn’t been time but it seems completely possible to me that this could happen. (We *will* be testing this with a new site we’ve recently set up for a local client.)
I suspect that this plugin may well end up being an enormous seller with a much higher price so get it today is my advice.